02 · Founder
CED SCOTT
Ced Scott started his career on stage as a recording artist and performer. He won Amateur Night at Showtime at the Apollo, which gave him the opportunity to work with the world's most decorated music producer Quincy Jones and television executive Brandon Tartikoff. It was his first glimpse into ConnectedIntelligence℠, experiencing a music producer and a television executive building a variety show together.
He worked inside brands including Mercedes-Benz, Porsche, Audi, BMW, Saks and Caesars Entertainment before becoming a Grammy award winning executive. Prior to starting Ced&Dunn, he built experiential brand activations for brands around the country, including Diageo. Not as an observer. As a participant.
He saw that the customer who buys the luxury car also stays at the five-star hotel, drinks the exclusive bottle and attends world-class events. Their taste travels with them, and their attention doesn't stop at a single category. Nor does their money.
Ced Scott founded Ced&Dunn having stood on both sides of that customer.
ConnectedIntelligence℠ is what that first glimpse became. A methodology built from working across these worlds, and noticing that they were never really separate.
